About Us

‘The Beginning’

Rob Beesley owner and Entrepreneur started his career as a PDR technician in the industry in 1997. However, he always knew that he would own and manage his own company and together with Clare (friend and office manager) they established Excel Dents (play on words for excellent Dent Repair) in 2003 and Robs dream was finally realised. This was not enough, he wanted a company that was recognised to be the leader in its field, one that customers could have the utmost confidence in, one that would be here for many years to come.

To achieve Robs overall objective Rob only employed the very best in the business, this ensured that he guaranteed clients quality work. This on its own he knew was not enough it needed to be supported by the very best customer service and this he ensured was provided. To support the quality and customer service he was determined to keep his prices competitive.

In July 2018 Excel Dents celebrated 15 years of successful trading and Rob stated ‘We are clearly doing something right as our dealer client base continues to grow and our private business goes from strength to strength. The workload is such that we had to expand the team in 2018 so we took on a new technician. He came to us with a lot of experience and most importantly was customer service orientated. The team has in excess of 70 years accumulated experience and we are looking forward to the next 15 years’.  Rob’s promise to you is we really are the team you can trust!'

We are constantly updating our skills and knowledge to ensure we keep up with new car designs and developments so that whatever we are faced with we can provide you with the highest standards of workmanship and guarantee satisfaction.

The team


Excel Dents
Dent Removal Experts

Rob Beesley


Owner / Director / Founder
15 years with company

Clare Rogers


Office Manager and Joint Founder
15 years with company

Steve Kimber


Master Technician
12 years with company

Tony Law


Master Technician
11 years with company

Paul Bidgway


Master Technician
15 years with company

David Sargent


Advanced Technician

Ashlea Kirk


Sales and Administration Co-Ordinator

What our customers' think

"Spotted a parking ding in the middle of the driverside door on my brand new (ex demo) Golf today. Googled for a dent fixer andfound Exceldents. On the off chance phoned up - super helpful chap on the endof the phone - I could send pics in by whatsapp (or email). Got a call back inabout 2 minutes. As luck would have it I was fitted in straight away. Zipped upto Stoke Mandeville and the door was fixed faster than I could sit down. Dentcompletely gone and a little touch up paint in the price. Really friendly team,really efficient service. Could not be happier. Great job!"
Trustpilot  September 19

"As a professional Motor Dealer i have used Excel dents for many years now, the work is always carried out professionally and expertly, and they always go the extra mile when a job or time dictates a speedy solution, plus, they have never let me down or not returned messages or calls, a big bug bear in today's marketplace, I wouldn't go anywhere else, simple as!"
Mark, Yell  September 19

These guys are absolute magicians, simply the best PDR company around. Have used them on numerous vehicles since they started their business and have never been disappointed. Thanks"

M Ellis, Yell  September 19